Barnes and Noble booksellers launched their e-reader not long ago. The company had tagged it as the Nook, I guess for New Book, or something. Nook sounds suspiciously like “nuke” to me, but what do I know and they didn’t ask me. Anyway, B&N was surprised (”hey, these things are moving”), pleased (”Oh good, we won’t get stuck with unsold units!”) and dismayed (”Oh God, we don’t have enough”), all in short order, to find out that their inital order for the gadgets was way too small. People were snapping them up like Billy-Be-Damned. And now, the whole first shipment of Nooks is gone, all sold out. This is really not bad for a first-generation gadget launch, so B&N has a little room to be pleased. But, I guess they didn’t understand how quickly the scene had changed. Amazon’s Kindle really broke the ice on the reader front, introducing some very swift motion after a long period of stasis. So, B&N under-ordered and now they have a bunch of ticked off customers who will either wait for their Nook, or go to the Kindle. I think SONY is having some of the same problems with its Reader device.
Despite the general satisfaction, all the makers and sellers of e-readers are tugging their collars nervously in anticipation of the 800 lb gorilla’s advent. And that is, the much vaunted and feared Apple E tablet. Nobody knows for sure if Apple really is working on something like this. And nobody knows what kind of a thing it will turn out to be, if they are. But, the general expectation is that the company which brought you the Ipod, the Iphone and the changes that came with these products, will not pass up a chance to go for the hat trick and launch a large-format reader cum other stuff device that will be a significant jump in capacity and function. Some support was given to the speculation by the news that Apple had commissioned Conde-Nast publishers, owners of some big glossy print mags, to prepare a digital version of WIRED magazine. So, we shall see what we shall see. But,
“Christmas is coming and the goose is getting fat”, so if Apple doesn’t launch soon, they’ll miss the holiday season entirely. On the other hand, so? We’ll keep you posted.